How to Buy Business Opportunity Leads

By Terry Lynn - Updated on 01/26/2021

In this article, I'll go over the process on how to buy business opportunity leads.

business opportunity leads

Before Buying Business Opportunity Leads

Selecting a lead source can be a very important process, regardless if you’re looking to buy business opportunity leads or for personal information leads. With so many leads on the market, how do you know where to look? With so many companies out there selling business opportunity leads, it is important to find out what you’re getting yourself into. To find the legitimate companies from the fly-by-night operations you need to do a little research.

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Do Your Homework

As with any purchase, make sure that you have done your research beforehand. Check out different companies and see what they have to offer before jumping in with both feet. Find out as much information about the companies before you make your purchase. You can do this by asking questions and finding out their company location and phone number.

Just go to Google and search for these search terms:

From there, you can create a list of a dozen or so websites to reach out to.

I recommend doing this research versus me telling you a single provider to go to. If all my web site readers went to the same site, then there’s a big chance that you’ll get the same list that others will get and it will make things tougher for you to convert them into recruits or customers.

Also, some providers specialize in certain markets. For example, some might specialize in nutrition, while others might focus on utility-focused opportunities. Not all opportunity seekers are the same.

Websites that Sell MLM Leads

When it comes to buying MLM leads, there are a bunch of scammers out there. To ensure that you buy your leads from a legitimate source, you need to do a little research beforehand. There are many websites that offer MLM business opportunity leads for sale. Some are not very legitimate and they just want your money. The most recommended sites to do business with are those that have been around for more than a decade. They have stayed in business for as long as they have because of their authentic leads and great customer service.

One of the ways to determine how long an MLM lead provider has been around is to use WHOIS. For example, in your address bar, type: https://who.is/whois/DOMAIN.com, where domain.com is the website that you found on Google.

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Or just go to Who.is and learn more.

Business Opportunity Leads Are Not a One-Time Purchase

Business opportunity leads are not a one-time deal. As with any other type of marketing, they need to be nurtured. Also, you need to build up your list (your contact database) over time. Just keep in mind that most of your leads are not interested in buying into your business opportunity. They may just want free information or an opportunity to talk with you about your business opportunity (or even theirs).

Are MLM Leads Guaranteed to Convert?

Just like many leads for any industry, business opportunity leads (bought online or offline) may not come with any guaranteed conversion rate. This is because business opportunity leads consist of people that are learning about opportunities. There may be some leads out of the bunch that are people that have already made up their mind and would like to learn more about a specific home based business opportunity. If you’re part of that opportunity, then your conversion rate can be super high. If not, you’ll still need to allow your prospects time to evaluate your offer and convert them into customers over multiple follow-ups.

Exclusive Business Opportunity Leads vs Non-Exclusive Business Opportunity Leads

The exclusive leads that I’ve purchased are unique and not offered to anybody else. These are the most expensive leads. Typically 3-5 times more than a non-exclusive lead.

Non-exclusive leads are cheaper. They are not exclusive to anyone and they are most likely shared with many others. For example, when a lead is generated, it can be shared with 5 other distributors. Sometimes, the person that calls 1st will have a greater advantage. Other times, older lists can be cheaper and those people may not have liked those initial presentations. This means that you might still have a chance at converting those prospects into customers.

Business Opportunity Leads vs Home Based Business Leads

The difference between business opportunity leads and home based business leads are pretty much the same as exclusive business opportunity leads and non-exclusive business opportunity leads. By definition, the people that want to work from home don’t want to report to an office and just want to do all their business from home. However, I’ve found some people on business opportunity lists that are home-focused and visa versa. You’ll have to ask questions during your conversation to find out more.

Business Opportunity Leads vs Contacts Lists

Business opportunity leads are not just contact lists. These are people that have expressed an interest in learning about your marketing strategies or services, but haven’t yet made up their mind on whether or not they want to take action on what you offer. Contact lists can be part of a database and they may not have expressed interest, but they might meet some criteria and were just filtered and pulled from a pre-existing database.

In the past, I used to go to InfoUSA. At the time of writing this, they’re now called Data Axle USA.

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Their contact lists aren’t qualified, but you can give the company your parameters and get the data that you want across many markets. From my experience, they require a lot of follow-up to get results. Just keep the idea in mind that time is money.

Highly Qualified Buyer Leads versus Super Cold Leads

A successful business opportunity is built on having qualified leads in your contact database. Remember, you want to get as many qualified leads to company as possible. If a lead doesn’t have a specific reason as to why they’re interested in buying into a business opportunity, then they’re not really a proven lead that you want on your list.

One of the best ways to convert prospects is by focusing on hyper-targeted, buyers. These are people that are known buyers, AKA hot leads. They’ve either bought into a previous business opportunity or have bought into information or tools that are focused on business opportunities.

There’s a huge difference in the psychology of a buyer versus a super cold lead that has never purchased anything. When a person pulls out their credit card online, they have trust in the process. In in today’s shopping environment, there are still many people out there that don’t trust online shopping or don’t like the experience. They would rather go to a mall and shop instead.

Phone, Email, and Traditional Snail Mail Leads

Before I wrap this article up, I also wanted to go over these common mail mediums. Nowadays, most marketers just think about collecting email leads. If you are considering buying email addresses, keep in mind that it’s typically not legit to email a bunch of business opportunity seekers cold. In other words, that’s called spam.

If you do have email leads, one of the things that I’ve done in the past is create Facebook audiences with them. That’s another strategy that’s outside the scope of this article.

If you buy snail mail leads, then all you need is the name and the address. From there, you can get the spreadsheet and do a mail merge. I’ve done this using my laser printer at home and I’ve also purchased leads where the leads were already printed on peel and stick labels. Some gurus say that you’ll get a better response rate if you hand write the names or make it look handwritten. I did that many years ago, but in my last huge mail run, I just used peel and stick labels on postcards. I’ve also done trifolds and those work great.

Now, let’s talk about phone leads. Getting their name and phone number is all you need. From there, you just have to start dialing. If you have experience doing this, then no problem. If it’s your first time, realize that you can convert leads easily through this approach versus a more colder technique like email marketing or direct mail. Why? You’re able to chat with the person, feel the person out by asking questions, and build a relationship.

So far, I’ve mentioned a lot about buying business opportunity leads. Hopefully this information will help you build your MLM business!

If you want to learn how to generate your own leads using an affordable method, check out my free network marketing training page.

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