Plant Guru vs Doterra Which is the Best Essential Oil Brand

SEO Basics

If you're new to the world of essential oils, the vast array of brands and products can be overwhelming. With so many choices, how do you know which essential oil brand is the best? In this post, we'll compare two of the most popular essential oil brands: Plant Guru and Doterra.

Set up GSC and Bing Webmaster tools

If you want to rank in Google Maps, you first need to set up and verify your Google My Business (GMB) listing. Once that’s done, you can move on to setting up your website forLocal SEO by doing the following:

• Claim your business on GMB and Bing Places
• Add NAP information to your website
• Optimize your website for local keywords
• Build citations
• Build backlinks

Set up Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It’s the most widely used website stats tool on the internet, and we recommend that every business owner set up an account. Google Analytics can be intimidating for those who are new to it, but we’re here to help. In this blog post, we’ll walk you through the basics of setting up Google Analytics for your essential oil business.
First, you’ll need to create a Google Analytics account. To do this, visit https://analytics.google.com and click “Sign up for free.” You’ll be prompted to enter your email address and create a password. Once you’ve done this, you’ll be taken to the next page where you’ll need to fill out some basic information about your website.
Enter your website name and URL, then select your industry category and time zone. Once you’ve done this, click “Get Tracking ID.” You’ll be taken to the Google Analytics Terms of Service page where you can review the terms and conditions. If you agree to them, check the box at the bottom of the page and click “I Agree.”
You’ll now be taken to your Google Analytics dashboard. This is where you can see all of the data that Google Analytics collects about your website traffic. In order to collect this data, you need to add a piece of code called the “tracking code” to your website. The tracking code is a small snippet of JavaScript that needs to be added to every page on your website in order for Google Analytics to track it.
There are two ways to add the tracking code to your website: manually or using a plugin. If you want to add the code manually, you can find it under Admin > Property > Tracking Info > Tracking Code. Copy and paste the code into the section of every page on your website. If you use WordPress, there are several plugins that will automatically add the tracking code for you, such as Analytify or GA Google Analytics."

Install and configure an SEO plugin (wordpress)

Adding an SEO plugin to your WordPress site is a great way to improve your site’s search engine optimization. There are many SEO plugins available, but we recommend using Yoast SEO. Yoast SEO is a popular and well-supported plugin that helps you to configure your site for better search engine visibility.
To install the Yoast SEO plugin:

1. Go to the Plugins page in your WordPress Dashboard and click the Add New button.
2. In the Search Plugins field, type “Yoast SEO” and press Enter.
3. The Yoast SEO plugin should be the first result. Click the Install Now button.
4. After the plugin has installed, click the Activate Plugin link.
5. You will be redirected to the Yoast SEO configuration page. Here you can configure the plugin for your site.

   
   

   Keyword Research

   
   

   I was recently asked by a client which essential oil brand he should use. I thought it was a great question and decided to do some research on the topic. I found that there are a lot of different opinions out there on which is the best essential oil brand.

   
   

   Identify your competitors

   
   

   Plant Guru and Doterra are two of the most popular essential oil brands on the market. But which one is the best?
   To answer this question, we'll need to take a closer look at each brand's products, prices, and features. We'll also need to understand what customers are saying about each brand.
   Here's a quick overview of Plant Guru and Doterra:
   Plant Guru:

   • Offers a wide range of essential oils and blends
   • Pricing is very affordable
   • Some products are available in bulk sizes
   • Ships worldwide
   • Excellent customer reviews

Doterra:

• Offers a wide range of essential oils and blends
• Pricing is higher than Plant Guru but still reasonable
• Some products are available in bulk sizes
• Ships worldwide
• Excellent customer reviews

Conduct a keyword gap analysis

To determine which essential oil brand is best for your needs, it’s important to first understand what your needs are. Once you know what you’re looking for, you can then begin to conduct a keyword gap analysis. This will help you compare the relative popularity of each brand and pinpoint which one is most likely to meet your needs.
When conducting a keyword gap analysis, start by coming up with a list of keywords that relate to your needs. Then, use a tool like Google AdWords Keyword Planner to see how often each keyword is searched for. You can also use Google Trends to compare the relative popularity of each brand over time.
Once you’ve collected this data, it’s time to analyze it. Look at the overall volume of searches for each keyword and brand. Then, look at the trend data to see if there is any significant difference in the way people are searching for these brands over time. Finally, consider any other factors that might be relevant, such as price or quality, and weigh them against the popularity of the brands.
By conducting a keyword gap analysis, you should be able to get a good sense of which essential oil brand is most popular and which is best suited to meet your needs.

Find your main 'money' keywords

When it comes to keyword research for your essential oil business, there are really two types of keywords: branded keywords and non-branded keywords.
Your branded keywords are going to be your business or product name. So, for example, if you sell essential oils under the name "Plant Guru," your branded keyword would be "Plant Guru." These are the keywords that you want to rank for in order to bring people directly to your website.
Your non-branded keywords are going to be all of the other keywords related to your products and business that people might use when they're searching online. So, for example, some non-branded keywords related to Plant Guru might be "essential oils," "aromatherapy," or "natural health." These are the keywords that you want to rank for in order to attract people who may not have heard of your brand before but are interested in what you have to offer.
The best way to find these kinds of keywords is by using a keyword research tool like Google AdWords Keyword Planner or SEOmoz Keyword Explorer. Just enter in a few seed keywords related to your business and see what kinds of results come up. From there, you can start to build out a list of targeted keywords that you can use in your website content, blog posts, and even social media updates.

Technical SEO

Leverage "Inspect URL" feature in GSC

One of the features in Google Search Console (GSC) is the "Inspect URL" feature. This allows you to submit a URL to GSC and have it analyze the contents of that page. One of the things it will do is check for any technical SEO issues.
To use this feature, simply go to the GSC home page and enter the URL you want to inspect in the "URL Inspection" box. Then click "Analyze."
GSC will then analyze the page and return any information it finds about any technical SEO issues. This can be helpful in troubleshooting any problems you may have with your website's ranking in Google search results.

Ensure your website is mobile-friendly

With more people using mobile devices to access the internet, it’s important to make sure your website is mobile-friendly. Mobile-friendly websites are easier to read and navigate on smaller screens, and they can also help you rank higher in search results.
To make sure your website is mobile-friendly, start by checking your Google Search Console account. Google will give you a list of any mobile usability issues they find on your site. Once you’ve addressed those issues, test your site again to see if the problems have been fixed.
You should also take a look at your website’s design and layout. Is it easy to navigate on a mobile device? Can users find what they’re looking for? If not, consider making some changes to make your site more mobile-friendly.
In addition to making sure your website is mobile-friendly, you should also focus on creating content that is relevant to mobile users. For example, if you have a restaurant website, you may want to create content about finding the best restaurants in town or how to order food delivery. Mobile users are always looking for convenient and easy-to-use solutions, so if you can provide that for them, they’re more likely to keep coming back to your site.

Check your site's loading speed

Page loading speed is a ranking factor for mobile searches, and it's something you can impact directly as a website owner. Users have little patience for slow-loading pages, so it's important to make sure your site loads quickly. Google's PageSpeed Insights tool is a good place to start. Just enter your URL and click "Analyze." You'll get a report detailing how your page can be improved, like this one:

While the report is technical, the recommendations are straightforward and easy to implement. For example, one common recommendation is to "optimize images." That means compressing your image files so they take up less space on your server and load faster for visitors.

On-page and Content

Plant Guru and Doterra are two essential oil brands that have a variety of products to choose from. Both brands have their pros and cons, but when it comes to on-page optimization and content, Plant Guru is the better choice.

Fix duplicate, missing, and truncated title tags

It's no secret that title tags are one of the most important on-page SEO factors. They are used to tell both users and search engines what a given page is about. Unfortunately, they're also one of the most commonly misused elements on a website.
There are three main title tag problems that can hurt your SEO: duplicate tags, missing tags, and truncated tags.
Duplicate title tags are exactly what they sound like: multiple pages on your site with the same or very similar title tags. This is a problem because it can cause confusion for both users and search engines. When users see multiple pages with the same title, they may not know which one to click on, and when search engines see duplicate titles, they may not know which page to index.
Missing title tags are just as self-explanatory: pages without a title tag altogether. This is a problem because it gives search engines nothing to index, and it gives users nothing to help them understand what the page is about.
Truncated title tags are when a title tag is cut off in the search results because it's too long. This happens more often than you might think, especially on mobile devices where screen real estate is limited. Truncatedtitle tags can be a problem because they don't give users or search engines the full picture of what the page is about.

The best way to fix these problems is to make sure that every page on your site has a unique, descriptive title tag that accurately reflects the content of that page. If you're not sure how to do this, contact your web developer or SEO professional for help.

Find and fix duplicate or missing meta descriptions

If you want your website to rank well in search engine results pages (SERPs), you need to make sure you have great meta descriptions. Meta descriptions are the brief summaries that appear under each listing in the SERP. They give searchers an idea of what your page is about, and can help convince them to click through to your site.
Unfortunately, many websites either don't have meta descriptions at all, or have duplicate or missing meta descriptions. This can hurt your click-through rate (CTR) and your search engine ranking.
To find and fix duplicate or missing meta descriptions, do a site audit with a tool like Screaming Frog. This will help you identify any pages on your site that don't have a meta description, or have the same meta description as another page.
Once you've found the pages with missing or duplicate meta descriptions, simply add unique, compelling descriptions to each page. This will help improve your CTR and search engine ranking.

Find and fix multiple H1 tags

One of the most common SEO issues that we see isMultiple H1 tags on a page. This can be a result of poor coding, incorrect usage of header tags, or simply not knowing any better. Whatever the case may be, it's a problem that needs to be fixed.
Here's why:
The point of using H1 tags is to denote sections of content on your page. They help both users and search engines understand the structure of your page and the hierarchy of your content. Having multiple H1 tags essentially muddies up this process and can confuse both users and search engines.
In addition, using multiple H1 tags can have a negative impact on your SEO. Google has stated that they use header tags as a ranking factor, so it's important to make sure you're using them correctly. Incorrect usage can result in lower search engine rankings.
So how do you fix this issue?
The first step is to identify all the H1 tags on your page. You can do this by looking at the code or using an SEO tool like Screaming Frog. Once you've found all the H1 tags, take a look at the content within each section and decide if it warrants its own H1 tag. If not, remove the extra H1 tag and consolidate the content under one heading.
And that's it! By following these steps, you can fix your multiple H1 problem and improve your SEO at the same time.

Off-Page SEO

There are a number of factors to consider when determining the best essential oil brand. The first is product quality. This is important because the essential oils are the main product being sold. The second factor is customer service. This is important because you want to be able to get help and support when you need it. The third factor is price. This is important because you don't want to spend more than you have to.

Analyze your competitor's link profile

Off-page SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). The main aim of off-page SEO is to build relationships and drive traffic from external sources, such as directories, guest blog posts, social media signals, etc.
One of the most important aspects of off-page SEO is link building. Link building is the process of acquiring links from external websites to your own. The number and quality of links pointing to your website are a key factor in determining your search engine ranking.
In order to build links effectively, you need to first analyze your competitor's link profile. This will give you an idea of which websites are linking to them and why. Once you have this information, you can reach out to these websites and attempt to get a link from them as well.

Conduct a link intersect analysis

In order to find out which domain has more links pointed towards it, we need to do a link intersect analysis. This will tell us how many unique websites are linking to both Plant Guru and Doterra. This number will give us a good indication of which website has more authority on the web.
To do this analysis, we need to use a tool like Majestic or Moz Link Explorer.
Majestic

• Enter "Plant Guru" into the Site Explorer search bar and hit enter
• Enter "Doterra" into the Site Explorer search bar and hit enter
• Click on the "Compare Sites" feature
• Select "Link Intersect" from the dropdown menu
• Select "All Links" from the second dropdown menu
• The results will show you how many unique websites are linking to both Plant Guru and Doterra. In this case, Plant Guru has 562 linking root domains while Doterra has 919 linking root domains. This means that Doterra has more authority on the web than Plant Guru.

Moz Link Explorer

• Enter "Plant Guru" into the search bar and hit enter
• Enter "Doterra" into the search bar and hit enter
• Click on the "Compare Sites" feature
• Select "Link Intersect" from the dropdown menu
• The results will show you how many unique websites are linking to both Plant Guru and Doterra. In this case, Plant Guru has 497 linking root domains while Doterra has 849 linking root domains. This means that Doterra has more authority on the web than Plant Guru.

Target your competitors' broken backlinks

One of the most effective ways to improve your off-page SEO is to find and fix your competitors' broken backlinks.
A backlink is simply a link from one website to another. However, not all backlinks are created equal. Google looks at backlinks as a vote of confidence—the more backlinks a website has, the more Google believes that website is an authority on its topic.
However, if a website has too many low-quality backlinks, it can actually do more harm than good. That's why it's important to carefully curate your backlinks, and to disavow any that are low quality or spammy.
To find your competitors' broken backlinks, you can use a tool like Ahrefs or Majestic. Simply enter your competitor's URL into the tool, and it will show you all of the websites that are linking to them.
Then, you can use a tool like Screaming Frog to crawl those websites and look for 404 errors (pages that no longer exist). When you find 404 errors, that means the website has removed its link to your competitor—but their link is still live on other websites!
Reach out to the webmasters of those websites and let them know about the broken link. Then, offer them a replacement link—preferably to one of your own websites! This is an easy way to build high-quality backlinks, and it can also help improve your search engine rankings.