Xuan Nguyen of WFG Reviewed

Sep 18, 2021

In this article, I'll be going over Xuan Nguyen of WFG/World Financial Group (aka the newer version of World Marketing Alliance / WMA).

While I no longer am a part of WFG (aka the newer version of World Marketing Alliance or WMA for short), I still run into people that are either about to join the company or have joined it. You might want to check out my WFG review for more info.

One of the questions I was asked was whether or not Xuan Nguyen is a fake.

I was part of Xuan’s team and I have to say that he wasn’t a fake. The guy did make a lot of money. With that being said, do you really want to make money like Xuan did?

He’s a hard worker and I remember seeing him in the Santa Clara office at 1:30 in the morning. I was insane too being at that office at that time. Looking back, I wouldn’t want to do that again.

One of my mentors, Tony Robbins, says to model success. This isn’t a general process. In order to model success you have to model thought processes in detail. For me, I couldn’t model Xuan and part of it was because I didn’t really want to think like him or live his lifestyle.

When I was single, I had so much time available that staying at the office and working the business didn’t really bother me. Now with a family with 2 kids, I would rather build my business and be family focused. That’s just a personal choice, but at the same time, I would rather follow those that have lifestyles that I’d like to live.

I also remember going to meetings in various states. The things that I remember is getting up extremely early and going to sleep extremely late. Going to meetings after meetings…and then some more. I personally didn’t think it was healthy to do that.

At first it just told myself that every now and then would be okay. However, it was part of the business culture under Xuan’s hierarchy and it was also used as a tool to judge serious leaders….a method that I wasn’t so fond of. Those that were will to go to all those meetings and sacrifice their time and health were the serious ones.

Just some thoughts. The choice is yours. It really depends on what you want to do in your life.

Making more, working less, and having a healthy life is my personal goal.

Frequently Asked Questions

1) Did WFG change their name to World System Builders?

No. World Financial Group (WFG) is the main company. World System Builders (WSB) is a subgroup (mega team) that is under Xuan Nguyen. This is similar to a mega team that I was part of over 2 decades ago in Amway called World Wide Dream Builders (WWDB). Mega teams get to brand and differentiate themselves with their own system. That helps with recruiting. Some teams are focused on sales and some on recruiting. WSB focuses on the latter. That also means that many of their sales are from internal consumption where their team members are the main consumers of the products (ie. VULs and other financial instruments).

2) How do I pronounce Xuan Nguyen?

Xuan is like "swan" and Nguyen is like "new when."

3) Why are consumers pissed off at Xuan Nguyen?

Let's talk about Xuan's consumers. Most of Xuan's direct and indirect consumers were part of his downline.

When I was part of WFG (many years ago), there were 2 reasons why people didn't like Xuan.

One of the reasons was because they weren't impressed with his presentations. While he was extremely confident, he wasn't a great English speaker. He was born in Vietnam, so he was super ESL. If you wanted to listen to a great speaker, then WFG's Ed Mylett or Rich Thawley would have been better choices.

The second reason is because of his content. When people change their career to become a financial advisor or consultant, they think that they'll jump into tons of financial education. If you're in team like World System Builders, then you're expected to recruit. So most of the material that Xuan covers is about recruiting. I remember him saying that even dumb dumbs can learn the business. That's because he focuses on a simplistic MLM business model. K.I.S.S.: Keep it simple stupid.

4) Where is Xuan Nguyen located?

I attended his meetings when his office was located off of Freedom Circle in San Jose, and when he later moved to the Alviso office, off of Gold Street, not too far from Milpitas.

5) How long has Xuan Nguyen been part of WFG?

He's been in the same line of business for over 27 years. WFG when through multiple business and name changes over the years.

Prior to World Financial Group (WFG), it was World Marketing Alliance (WMA), a company that was led by Hubert Humphrey. That was around 2001 when the company was sold to AEGON USA. They're the same company that owns Transamerica. They have the tallest, pyramid shaped building in San Francisco. Hubert started his own company called World Leadership Group, Inc. ("WLG") around that time and is now the CEO of Hegemon Group International.

Before that, Xuan was in the same company as Rich Thawley and Hubert Humphrey. That company was A.L. Williams. If you don't know about the founder, Art Williams, go check out his books. He's the one that started the largest financial services MLM company in the history of the US. His focus was selling term insurance and investing the difference. That was a different concept than Hubert's. Hubert focused on selling cash value insurance policies. In WMA and WFG, the primary focus was selling variable life insurance (VUL) policies. A.L. Williams was founded in 1977 and it eventually transformed into Primerica in 1993.

6) How many people are in Xuan Nguyen's downline?

The last count that I'm aware of was 15,000. When I was there, his team was massive compared to the teams that were just focused on selling financial instruments. When I talked to people in his team, there was a sense of community.

Whatever other WFG reps said about Xuan focusing on recruiting, it didn't phase him. He realized that ultimately, massive distribution channels created wealth faster than those that just had reps without a downline. So if you're wondering how Xuan Nguyen and WFG help people create wealth, it's through the "downline" system.

7) Does Xuan Nguyen just push agents to sell VUL?

TL;DR answer: No.

When I was part of WFG, it focused primarily on variable universal life (VUL) insurance. Later on, equity indexed financial tools came on the market. Indexed universal life (IUL) insurance allowed agents to sell without a series 6 or 63 securities license. As you can see, there's a lower barrier to entry. Reps with a life and health insurance license can start selling IULs. So if you're wondering why some of the agents can't sell VULs, it's because they aren't licensed to offer variable products. It's more expensive and requires more study time to get securities licenses. Once reps get their license to sell IULs, term insurance, and other non-variable products, they have their foot in the WFG door which increases their chances to moving up the ranks.